Shopify and ecommerce projects across categories with different buying journeys.
Our Work
Shopify work shaped around real ecommerce categories.
StoreBuilt works with ecommerce teams that need stronger product presentation, cleaner Shopify delivery, better conversion journeys, and stores that stay discoverable in Google and AI answer surfaces after launch.
Beauty, wellness, personal care, interiors, jewellery, lifestyle, drinks, and experience commerce.
UK, US, and wider international Shopify delivery contexts.
Selected Shopify work
Live-store references across premium ecommerce categories.
Each project has its own category pressure: product trust, editorial merchandising, sensitive-category education, luxury browsing, gift journeys, or a clearer route from discovery to checkout.
Beauty & skincareWellnessPersonal careHome decorInteriors & lifestyleFine jewelleryJewelleryTravel experiences
Beauty & skincare / United Kingdom
Premium Shopify experience for a medically-led beauty brand
A polished ecommerce presentation built to support premium skincare positioning, product trust, and conversion clarity.
Shopify buildBeauty ecommerceUX refinement
Visit live store
Wellness / United Kingdom
Shopify store support for a modern wellness and beauty proposition
A storefront shaped to communicate product benefits clearly while keeping the journey clean and commercially focused.
Shopify UXWellness brandMerchandising clarity
Visit live store
Personal care / United States
Commerce experience for a sensitive-category personal care brand
Structured ecommerce storytelling that balances education, trust, and a straightforward path to purchase.
Shopify developmentSensitive-category UXConversion flow
Visit live store
Home decor / United Kingdom
A warmer and more editorial Shopify presentation for home products
An ecommerce direction shaped around visual merchandising, product atmosphere, and giftable browsing.
Home ecommerceEditorial UXShopify theme work
Visit live store
Interiors & lifestyle / United Kingdom
Lifestyle-led Shopify merchandising for a considered interiors offer
A store experience that helps premium home and lifestyle products feel more curated, tactile, and easier to shop.
Lifestyle retailShopify merchandisingContent-led ecommerce
Visit live store
Fine jewellery / United Kingdom
Luxury-focused storefront presentation for an iconic jewellery name
A premium ecommerce approach designed to support high-consideration browsing, product storytelling, and brand distinction.
Luxury ecommerceJewellery UXPremium positioning
Visit live store
Jewellery / United Kingdom
Distinct Shopify presentation for a recognisable jewellery collection
A clearer and more product-led buying journey for a collection where brand storytelling and category experience both matter.
Jewellery ecommerceCollection UXShopify optimisation
Visit live store
Travel experiences / United Kingdom
Shopify storefront for a premium ballooning experience brand
A more atmospheric storefront direction built to turn gift-led interest into confident bookings across multiple flight experiences.
Experience commerceGift journeysConversion-led Shopify
Visit live store
How the work connects
Design, development, SEO, CRO, and support are treated as one Shopify system.
The strongest Shopify work is not just visual. It gives the customer a clearer path, gives the team a better operating setup, and keeps the store ready for the next trading moment.
01 Shopify Theme Coding & Storefront Customisation
We code Shopify themes, customise storefronts, and give merchants a cleaner day-to-day operating system.
02 Shopify Migration & Ecommerce Replatforming AgencyWe handle Shopify replatforming with a clear roadmap covering data, SEO, design, tracking, and launch readiness.
03 Shopify B2B Ecommerce Agency & Plus ImplementationWe shape Shopify Plus and B2B builds around how your business actually sells, from trade workflows to account-based purchasing.
04 CRO & UX OptimisationWe improve store performance by fixing friction in the journey, not by guessing at random tweaks.
05 Shopify SEO & AI Search ReadinessWe make Shopify stores easier for search engines and AI answer systems to crawl, understand, and cite: cleaner indexation, stronger commercial page structure, and content that answers buyer questions clearly.
Working model
From proof to project scope.
Use this page as a reference point, then share the current store and the commercial blocker. StoreBuilt can help decide whether the next move is a build, migration, CRO sprint, SEO cleanup, retention setup, or support plan.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
Ready to build your next Shopify success?
Want StoreBuilt to review where your Shopify store should go next?
Send the live store, the commercial goal, and what feels stuck. StoreBuilt will shape the next practical step.
Talk to StoreBuilt- Free discovery call
- Tailored to your store goals
- No obligation
FAQ
Useful questions about StoreBuilt Shopify work and proof.
What kind of Shopify work does StoreBuilt show in its portfolio?
Selected live Shopify references across beauty, wellness, interiors, jewellery, lifestyle, drinks, and experience-led ecommerce. The work covers storefront presentation, conversion journeys, technical delivery, and post-launch improvement.
Does StoreBuilt portfolio work include SEO and AI search readiness?
Yes when the engagement needs it. StoreBuilt often pairs theme and CRO delivery with technical SEO, schema, collection clarity, and GEO readiness so stores are easier for Google, AI Overviews, ChatGPT, Perplexity, and Copilot to understand.
Can I use Our Work as proof for partner directories or agency shortlists?
Yes. Use https://storebuilt.co.uk/work/ for portfolio proof and https://storebuilt.co.uk/agency-partnerships/ as the preferred partner or directory profile URL.