Free Shopify Audit Scan AI, SEO, CRO, and storefront signals before the next build or migration.

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Free Shopify tools

Free Shopify diagnostics, calculators, and scorecards for serious store decisions.

Validate crawl controls, spot Liquid SEO issues, detect app-code bloat, estimate commercial upside, check broken links, and scope migration, B2B, support, and build decisions before a full StoreBuilt discovery call.

Shopify robots.txt testerShopify SEO health checkerShopify app ghost code detectorShopify schema generatorShopify migration risk scorecardShopify CRO calculatorShopify app stack cost calculatorShopify build cost calculatorShopify retainer cost calculatorShopify B2B readiness checkerShopify speed checkerShopify broken link checkerShopify product page trust checkerShopify collection SEO checker

Technical Shopify diagnostics

Free checks that point toward the deeper Shopify audit, build, migration, CRO, B2B, and support work StoreBuilt handles.
LondonShopify agency
11service areas
150+ecommerce projects
5.0client feedback

Tool library

Start with the Shopify question that is costing the business attention or money.

The library now covers public technical checks and commercial planning calculators, so a founder, ecommerce lead, or marketing manager can move from "something feels wrong" to a clearer Shopify action plan.

01 / Crawl control

Free Shopify Robots.txt Validator & Customizer

Paste a Shopify storefront URL and check whether robots.txt is helping Google crawl the right pages without wasting budget on cart, checkout, search, filter, and utility URLs.

  • Robots.txt reachability, status code, sitemap declaration, and default crawler groups
  • Over-blocking risks such as accidental Disallow: / or blocked product and collection paths
  • Crawl drains such as search, sort, filter, cart, checkout, and account URLs
Shopify robots.txt tester Open Tool

02 / Liquid SEO

Free Shopify Liquid & SEO Health Checker

Scan public Shopify HTML for the technical SEO problems that usually hide inside theme templates: thin meta descriptions, missing H1s, image alt gaps, duplicate meta tags, and raw Liquid leakage.

  • Title tag, meta description, canonical, robots meta, and Open Graph basics
  • H1 count, collection-page template signals, and raw Liquid markers
  • Image alt text coverage across the sampled HTML
Shopify SEO health checker Open Tool

03 / Theme debt

Free Shopify App Ghost-Code Detector

Check a Shopify storefront for public app script signatures and possible leftover app code from old review, email, upsell, page builder, analytics, and support tools.

  • Known public signatures for popular Shopify apps and third-party app scripts
  • Duplicate external scripts and high script-density risk
  • Possible leftover widgets, page builders, review apps, email capture tools, and analytics code
Shopify app ghost code detector Open Tool

04 / Rich snippets

Free Shopify Schema.org Rich Snippet Generator

Create clean Product JSON-LD for Shopify product pages, including a theme-ready Liquid version and a static JSON-LD version for one-off product markup.

  • Product JSON-LD with Offer, price, currency, availability, brand, SKU, URL, and image
  • Shopify Liquid snippet using product and variant variables
  • Optional aggregate rating fields when review data is genuine and visible on-page
Shopify schema generator Open Tool

05 / Migration risk

Free Shopify Migration Risk Scorecard

Estimate how risky a move to Shopify is before the project starts. Score catalogue, SEO, checkout, integration, and operational factors that usually decide whether a migration is calm or chaotic.

  • Catalogue, order volume, platform, URL, content, and SEO dependency risk
  • Integration and checkout complexity that affects timeline and QA
  • Redirect and content-readiness signals before replatforming starts
Shopify migration risk scorecard Open Tool

06 / CRO upside

Free Shopify CRO Revenue Lift Calculator

Model what a realistic conversion-rate lift could be worth before committing to a CRO audit, UX sprint, landing page rebuild, or checkout improvement roadmap.

  • Monthly revenue, order, and contribution-profit upside from a conversion lift
  • Payback period against an implementation budget
  • Whether traffic volume is high enough for CRO tests or better suited to heuristic fixes
Shopify CRO calculator Open Tool

07 / App economics

Free Shopify App Stack Cost & Cleanup Calculator

Turn monthly app fees, overlapping tools, old embeds, and maintenance drag into a practical Shopify app-stack cleanup business case.

  • Annual app spend and realistic consolidation opportunity
  • Duplicate functionality and old app embed risk
  • Theme conflict and ownership signals
Shopify app stack cost calculator Open Tool

08 / Build planning

Free Shopify Build Budget Estimator

Build a first-pass budget and timeline range for a Shopify redesign, custom theme, migration, or more complex storefront project before writing the agency brief.

  • Budget range and indicative delivery timeline from project scope
  • Scope drivers such as templates, integrations, custom features, and content readiness
  • Whether the project looks like a theme refresh, custom build, migration, or Plus/B2B engagement
Shopify build cost calculator Open Tool

09 / Support model

Free Shopify Retainer vs In-House Cost Calculator

Estimate whether your Shopify support load belongs with an internal hire, ad hoc freelancer days, or a structured StoreBuilt support retainer.

  • Monthly workload across technical support, QA, CRO, and content change requests
  • In-house cost, contractor cost, and likely support-model fit
  • Campaign pressure and complexity signals that change the right operating model
Shopify retainer cost calculator Open Tool

10 / B2B readiness

Free Shopify B2B Readiness Scorer

Check whether a wholesale, trade, or B2B ecommerce idea is ready for Shopify implementation, Shopify Plus planning, or a simpler operational workaround.

  • Trade account, price-list, payment-term, and quote workflow readiness
  • ERP, shipping, tax, and operational integration complexity
  • Whether the scope points to Shopify Plus B2B, apps, custom code, or phased launch
Shopify B2B readiness checker Open Tool

11 / Speed risk

Free Shopify Performance Bottleneck Scanner

Enter a Shopify store URL and get a first-pass read on the public storefront signals that usually make mobile Shopify pages feel slow: app scripts, heavy media, missing lazy loading, and weak preload hints.

  • Script, stylesheet, third-party, app, image, video, and iframe density
  • Lazy-loading, preload, fetchpriority, and font-loading signals
  • Shopify app and tracking code that can block mobile shoppers
Shopify speed checker Open Tool

12 / 404 cleanup

Free Shopify Broken Link & Redirect Checker

Enter a Shopify store URL and check a sample of public internal links for broken pages, redirect chains, and routes that deserve a Shopify redirect or navigation cleanup.

  • Homepage or entered-page internal links returning 404, 410, 5xx, or blocked status codes
  • Redirect chains and old paths that may need cleaner Shopify redirects
  • Product, collection, blog, page, asset, and navigation URL patterns
Shopify broken link checker Open Tool

13 / PDP trust

Free Shopify Product Page Trust & Add-to-Cart Checker

Enter a Shopify store or product URL and check whether a sampled product page exposes the public signals shoppers, search engines, and AI assistants need before buying.

  • Add-to-cart form, variant selector, quantity, dynamic checkout, and product-form signals
  • Reviews, ratings, shipping, returns, payment, warranty, and contact trust cues
  • Product JSON-LD, offer, availability, price, image alt, and H1 clarity
Shopify product page trust checker Open Tool

14 / Collection SEO

Free Shopify Collection Indexation & Merchandising Checker

Enter a Shopify store or collection URL and check whether public collection pages look crawlable, merchandised, and useful enough to support SEO and product discovery.

  • Noindex, canonical, title, meta description, H1, and collection-description signals
  • Product-card count, product-link visibility, image alt gaps, and empty collection risk
  • Sort, filter, pagination, and parameter links that can create crawl traps
Shopify collection SEO checker Open Tool

How StoreBuilt uses these checks

Free tools are the start of the diagnosis, not the whole repair.

Public scans and browser-side calculators can show obvious robots, HTML, script, schema, speed, broken-link, product-trust, collection, migration, CRO, app-stack, B2B, build, and support-model signals. A proper Shopify audit goes further into theme files, Search Console data, analytics, integrations, redirects, collection strategy, and the commercial priority of each fix.

Talk to StoreBuilt

Tool guides

Detailed Shopify SEO articles for every free tool.

Read the implementation guide behind each checker so the result becomes a crawlability, schema, theme cleanup, or SEO action plan.

Ready to build your next Shopify success?

Found an issue in the tool output?

StoreBuilt can turn the public finding into a technical Shopify fix plan, theme sprint, SEO cleanup, or support retainer.

Get Expert Help
  • Free discovery call
  • Tailored to your store goals
  • No obligation

Free AI Shopify Audit

Get a free Shopify audit focused on the signals AI shoppers and buyers can read.

Share the store URL, the blockers, and what needs attention most. StoreBuilt will review AI-readiness, UX, CRO, merchandising, speed, and retention opportunities before replying.

What you get

A senior review with the priority issues most likely to improve performance.

Best for

Brands planning a redesign, migration, CRO sprint, or retention cleanup.

Reply route

Every request is routed to info@storebuilt.co.uk.

We use these details to review your store and reply with the next best steps.