CRO & UX Optimisation

Better conversion usually comes from clearer hierarchy, stronger proof, and less friction in the moments that matter.

This service is delivered by StoreBuilt as part of a London Shopify agency workflow for UK and international ecommerce teams.

CRO auditsPDP UXLanding pagesConversion testing

04 / Shopify service London Shopify Agency

Personal care VeeFresh

Commerce experience for a sensitive-category personal care brand

The Suffolk Nest

STIL Lifestyle

Beauty Wellness Interiors Jewellery

Shopify service proof

CRO & UX Optimisation sits inside a wider StoreBuilt Shopify delivery system.

LondonShopify agency

11service areas

150+ecommerce projects

5.0client feedback

Related guides

Useful reading around this service scope.

These StoreBuilt guides cover adjacent decisions, implementation detail, and technical considerations that often sit next to this service.

Overview

We improve store performance by fixing friction in the journey, not by guessing at random tweaks.

Conversion-focused audits and design iteration for teams that want stronger PDPs, sharper landing pages, and better basket progression.

Journey reviews across homepage, collection pages, PDPs, cart, and key campaign entry points
Prioritised CRO recommendations grounded in UX, merchandising, and messaging clarity
Design and development support for rollout of the highest-value changes

How this connects

Most serious Shopify work is won across more than one service lane.

CRO & UX Optimisation can sit alongside strategy, development, CRO, SEO/GEO, retention, integrations, and support so the store improves as one operating system.

01Strategy & Discovery

Roadmap, KPIs, customer journeys, app stack, and store architecture before build.

02Theme Coding

Liquid, sections, templates, storefront customisation, and merchant editing controls.

03Shopify Apps

Custom Shopify apps, admin workflows, app extensions, and App Store-ready builds.

04Integrations

ERP, WMS, CRM, reviews, subscriptions, fulfilment, analytics, and automation layers.

05CRO & Experimentation

PDP proof, landing pages, checkout friction, merchandising, and conversion backlog.

06SEO / GEO

Technical SEO, AI search readiness, collection planning, schema, and migration signals.

07Retention & Growth

Klaviyo, email/SMS capture, subscriptions, loyalty, and repeat-purchase journeys.

08Support & Maintenance

Retainers, audits, bug fixes, campaign support, technical QA, and roadmap delivery.

Deliverables

What the engagement typically includes.

CRO audit

Prioritised test backlog

UX updates

Implementation support

Outcomes

The results this service is designed to create.

Higher clarity around products, offers, and trust signals

Stronger performance from paid and organic landing pages

A store that improves through structured iteration instead of guesswork

Process

How the work moves from audit to launch and iteration.

Audit and scope

We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.

Design and build

The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.

Launch and improve

After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.

Related services

Pair this scope with adjacent Shopify support when needed.

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