Shopify Plus & B2B Commerce

B2B on Shopify only works when the commercial model, account structure, and UX are solved together.

This service is delivered by StoreBuilt as part of a London Shopify agency workflow for UK and international ecommerce teams.

Shopify PlusB2B UXWholesale flowsAccount architecture

03 / Shopify service London Shopify Agency

Personal care VeeFresh

Commerce experience for a sensitive-category personal care brand

The Suffolk Nest

STIL Lifestyle

Beauty Wellness Interiors Jewellery

Shopify service proof

Shopify Plus & B2B Commerce sits inside a wider StoreBuilt Shopify delivery system.

LondonShopify agency

11service areas

150+ecommerce projects

5.0client feedback

Related guides

Useful reading around this service scope.

These StoreBuilt guides cover adjacent decisions, implementation detail, and technical considerations that often sit next to this service.

Overview

We shape Shopify Plus and B2B builds around how your business actually sells, from trade workflows to account-based purchasing.

Shopify Plus delivery for brands that need more control over wholesale logic, account experiences, pricing structure, and operational complexity.

B2B storefront planning across trade customers, pricing visibility, and account access
Shopify Plus-focused UX and development for complex catalogue or customer structures
Operational setup that keeps internal teams in control as the business scales

How this connects

Most serious Shopify work is won across more than one service lane.

Shopify Plus & B2B Commerce can sit alongside strategy, development, CRO, SEO/GEO, retention, integrations, and support so the store improves as one operating system.

01Strategy & Discovery

Roadmap, KPIs, customer journeys, app stack, and store architecture before build.

02Theme Coding

Liquid, sections, templates, storefront customisation, and merchant editing controls.

03Shopify Apps

Custom Shopify apps, admin workflows, app extensions, and App Store-ready builds.

04Integrations

ERP, WMS, CRM, reviews, subscriptions, fulfilment, analytics, and automation layers.

05CRO & Experimentation

PDP proof, landing pages, checkout friction, merchandising, and conversion backlog.

06SEO / GEO

Technical SEO, AI search readiness, collection planning, schema, and migration signals.

07Retention & Growth

Klaviyo, email/SMS capture, subscriptions, loyalty, and repeat-purchase journeys.

08Support & Maintenance

Retainers, audits, bug fixes, campaign support, technical QA, and roadmap delivery.

Deliverables

What the engagement typically includes.

B2B requirements mapping

Account experience design

Plus implementation support

Workflow testing

Outcomes

The results this service is designed to create.

A clearer wholesale journey for trade customers

Less friction between sales operations and storefront experience

A Shopify setup that supports both scale and internal efficiency

Process

How the work moves from audit to launch and iteration.

Audit and scope

We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.

Design and build

The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.

Launch and improve

After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.

Related services

Pair this scope with adjacent Shopify support when needed.

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Want to scope shopify plus & b2b commerce properly?

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