Apps, Integrations & Automation

The right integration stack should simplify how the store runs, not create more moving parts for the team.

This service is delivered by StoreBuilt as part of a London Shopify agency workflow for UK and international ecommerce teams.

IntegrationsApp planningAutomationOperational setup

07 / Shopify service London Shopify Agency

Personal care VeeFresh

Commerce experience for a sensitive-category personal care brand

The Suffolk Nest

STIL Lifestyle

Beauty Wellness Interiors Jewellery

Shopify service proof

Apps, Integrations & Automation sits inside a wider StoreBuilt Shopify delivery system.

LondonShopify agency

11service areas

150+ecommerce projects

5.0client feedback

Related guides

Useful reading around this service scope.

These StoreBuilt guides cover adjacent decisions, implementation detail, and technical considerations that often sit next to this service.

Overview

We implement the technical layer behind a reliable Shopify operation, from app selection to custom integration planning.

Shopify app planning, third-party integrations, and operational automations that remove manual work and connect the store to the wider business stack.

Evaluation and setup for ERP, CRM, fulfilment, subscriptions, reviews, and merchandising tools
Technical planning for automations that reduce repetitive manual work
Support for custom requirements where off-the-shelf tools are not enough

How this connects

Most serious Shopify work is won across more than one service lane.

Apps, Integrations & Automation can sit alongside strategy, development, CRO, SEO/GEO, retention, integrations, and support so the store improves as one operating system.

01Strategy & Discovery

Roadmap, KPIs, customer journeys, app stack, and store architecture before build.

02Theme Coding

Liquid, sections, templates, storefront customisation, and merchant editing controls.

03Shopify Apps

Custom Shopify apps, admin workflows, app extensions, and App Store-ready builds.

04Integrations

ERP, WMS, CRM, reviews, subscriptions, fulfilment, analytics, and automation layers.

05CRO & Experimentation

PDP proof, landing pages, checkout friction, merchandising, and conversion backlog.

06SEO / GEO

Technical SEO, AI search readiness, collection planning, schema, and migration signals.

07Retention & Growth

Klaviyo, email/SMS capture, subscriptions, loyalty, and repeat-purchase journeys.

08Support & Maintenance

Retainers, audits, bug fixes, campaign support, technical QA, and roadmap delivery.

Deliverables

What the engagement typically includes.

App stack review

Integration specification

Implementation support

Operational handover

Outcomes

The results this service is designed to create.

A cleaner and more dependable commerce stack

Fewer operational bottlenecks behind the storefront

A Shopify setup that supports scale without unnecessary complexity

Process

How the work moves from audit to launch and iteration.

Audit and scope

We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.

Design and build

The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.

Launch and improve

After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.

Related services

Pair this scope with adjacent Shopify support when needed.

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