08 / Shopify service London Shopify Agency
Beauty Wellness Interiors Jewellery
08
Shopify App Store App Development
Some Shopify problems need a real app layer. We help scope, code, test, and prepare Shopify apps that can support merchant workflows or move toward App Store submission.
This service is delivered by StoreBuilt as part of a London Shopify agency workflow for UK and international ecommerce teams.
Shopify appsApp Store buildsAdmin extensionsCustom workflows
Shopify service proof
Shopify App Store App Development sits inside a wider StoreBuilt Shopify delivery system.Related guides
Useful reading around this service scope.
These StoreBuilt guides cover adjacent decisions, implementation detail, and technical considerations that often sit next to this service.
Overview
We build custom Shopify apps and App Store-ready Shopify app products for merchants that need more than theme code.
Custom Shopify app development for merchant workflows, embedded admin experiences, app extensions, and Shopify App Store-ready product ideas.
- Shopify app scoping across merchant admin workflows, storefront extensions, and operational logic
- Custom app development for private business needs or Shopify App Store-ready product concepts
- Testing, app setup, and technical preparation for a cleaner merchant install and support experience
How this connects
Most serious Shopify work is won across more than one service lane.
Shopify App Store App Development can sit alongside strategy, development, CRO, SEO/GEO, retention, integrations, and support so the store improves as one operating system.
01Strategy & Discovery
Roadmap, KPIs, customer journeys, app stack, and store architecture before build.
02Theme CodingLiquid, sections, templates, storefront customisation, and merchant editing controls.
03Shopify AppsCustom Shopify apps, admin workflows, app extensions, and App Store-ready builds.
04IntegrationsERP, WMS, CRM, reviews, subscriptions, fulfilment, analytics, and automation layers.
05CRO & ExperimentationPDP proof, landing pages, checkout friction, merchandising, and conversion backlog.
06SEO / GEOTechnical SEO, AI search readiness, collection planning, schema, and migration signals.
07Retention & GrowthKlaviyo, email/SMS capture, subscriptions, loyalty, and repeat-purchase journeys.
08Support & MaintenanceRetainers, audits, bug fixes, campaign support, technical QA, and roadmap delivery.
Deliverables
What the engagement typically includes.
Outcomes
The results this service is designed to create.
A Shopify app layer that solves work the theme should not carry
Cleaner merchant workflows for custom operations or repeatable app products
A stronger technical route toward Shopify App Store submission or private app rollout
Process
How the work moves from audit to launch and iteration.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
Related services
Pair this scope with adjacent Shopify support when needed.
Ready to build your next Shopify success?
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