Hotlips by Solange · Case study
A bold collection brand with its own Shopify identity.
Hotlips by Solange is the playful, recognisable sister collection. It needed a store that feels distinct from the main house while staying easy to shop.
The challenge
Sister brands risk feeling like a sub-page. Hotlips needed its own personality, a clearer collection structure and a faster path to product.
Our approach
- Built a distinct visual direction anchored in the collection's iconic lips motif
- Simplified collection navigation so the range is easy to scan
- Improved product cards and quick-buy flow for faster decisions
- Kept a consistent technical base with the main brand for easier maintenance
Scope
The outcome
A distinct, product-led storefront where brand storytelling and category browsing both work.
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FAQ
About the Hotlips by Solange project.
Can't see your question? Email info@storebuilt.co.uk and a senior lead will reply directly.
Should a sister brand have its own Shopify store?
Often yes, when the audience and tone differ. A separate store or expansion store lets the brand have its own identity while sharing technical foundations.
How did StoreBuilt improve product browsing for Hotlips?
By simplifying collection navigation, improving product cards and tightening the quick-buy flow so shoppers can move from browse to basket faster.
Which StoreBuilt services were used on the Hotlips by Solange project?
The Hotlips by Solange engagement covered collection ux, shopify optimisation, brand presentation, theme development.
What category is Hotlips by Solange in?
Hotlips by Solange is a jewellery brand trading primarily in the United Kingdom.
How much would a similar Shopify project cost?
It depends on scope. Focused UX and theme projects are usually priced in the low-to-mid thousands, while full custom builds or migrations sit higher. StoreBuilt quotes fixed scopes after a free discovery call.
How do I start a similar project with StoreBuilt?
Share your current store, your goals and your timeline through the contact page or run the free Shopify audit. A senior lead will reply within one working day with suggested next steps.
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