Klaviyo Email & SMS Retention

Retention performs better when flows, onsite messaging, and offer architecture are working together rather than being treated separately.

This service is delivered by StoreBuilt as part of a London Shopify agency workflow for UK and international ecommerce teams.

KlaviyoEmail strategySMS flowsRetention UX

06 / Shopify service London Shopify Agency

Personal care VeeFresh

Commerce experience for a sensitive-category personal care brand

The Suffolk Nest

STIL Lifestyle

Beauty Wellness Interiors Jewellery

Shopify service proof

Klaviyo Email & SMS Retention sits inside a wider StoreBuilt Shopify delivery system.

LondonShopify agency

11service areas

150+ecommerce projects

5.0client feedback

Related guides

Useful reading around this service scope.

These StoreBuilt guides cover adjacent decisions, implementation detail, and technical considerations that often sit next to this service.

Overview

We connect the storefront and retention layer so email and SMS feel like part of the same brand and buying journey.

Retention setup for Shopify brands using Klaviyo to recover carts, welcome new customers, and increase repeat purchase revenue.

Lifecycle flow planning for welcome, browse abandonment, cart recovery, and post-purchase moments
Creative and messaging direction aligned with the store's positioning and offer logic
Implementation support that connects forms, segmentation, and onsite capture points

How this connects

Most serious Shopify work is won across more than one service lane.

Klaviyo Email & SMS Retention can sit alongside strategy, development, CRO, SEO/GEO, retention, integrations, and support so the store improves as one operating system.

01Strategy & Discovery

Roadmap, KPIs, customer journeys, app stack, and store architecture before build.

02Theme Coding

Liquid, sections, templates, storefront customisation, and merchant editing controls.

03Shopify Apps

Custom Shopify apps, admin workflows, app extensions, and App Store-ready builds.

04Integrations

ERP, WMS, CRM, reviews, subscriptions, fulfilment, analytics, and automation layers.

05CRO & Experimentation

PDP proof, landing pages, checkout friction, merchandising, and conversion backlog.

06SEO / GEO

Technical SEO, AI search readiness, collection planning, schema, and migration signals.

07Retention & Growth

Klaviyo, email/SMS capture, subscriptions, loyalty, and repeat-purchase journeys.

08Support & Maintenance

Retainers, audits, bug fixes, campaign support, technical QA, and roadmap delivery.

Deliverables

What the engagement typically includes.

Retention roadmap

Klaviyo flow architecture

Email and SMS content direction

Signup optimisation

Outcomes

The results this service is designed to create.

A stronger repeat-purchase system around the store

More consistent brand communication across onsite and owned channels

Retention flows that support revenue instead of feeling bolted on

Process

How the work moves from audit to launch and iteration.

Audit and scope

We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.

Design and build

The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.

Launch and improve

After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.

Related services

Pair this scope with adjacent Shopify support when needed.

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