Service 06
Klaviyo Email & SMS Retention
Retention performs better when flows, onsite messaging, and offer architecture are working together rather than being treated separately.
What you get
We connect the storefront and retention layer so email and SMS feel like part of the same brand and buying journey.
01
Retention roadmap
02
Klaviyo flow architecture
03
Email and SMS content direction
04
Signup optimisation
Related guides
Useful reading around this service scope.
These StoreBuilt guides cover adjacent decisions, implementation detail, and technical considerations that often sit next to this service.
Overview
We connect the storefront and retention layer so email and SMS feel like part of the same brand and buying journey.
Retention setup for Shopify brands using Klaviyo to recover carts, welcome new customers, and increase repeat purchase revenue.
- Lifecycle flow planning for welcome, browse abandonment, cart recovery, and post-purchase moments
- Creative and messaging direction aligned with the store's positioning and offer logic
- Implementation support that connects forms, segmentation, and onsite capture points
Deliverables
What the engagement typically includes.
Outcomes
The results this service is designed to create.
A stronger repeat-purchase system around the store
More consistent brand communication across onsite and owned channels
Retention flows that support revenue instead of feeling bolted on
Process
How the work moves from audit to launch and iteration.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
Related services
Pair this scope with adjacent Shopify support when needed.
Selected work
Recent Shopify case studies.
Start a project
Ready to talk about klaviyo email?
Tell us where the store is today and where it needs to be. You'll hear back from a senior Shopify lead within one working day with honest next steps.
info@storebuilt.co.uk 124 City Road, London EC1V