Launch
New storefronts, replatforming, and more complex commercial setups.
About StoreBuilt
A senior Shopify studio in the heart of London.
We help ambitious ecommerce brands plan, build, migrate and grow Shopify stores — with the craft of a design studio and the discipline of an engineering team.
Our story
StoreBuilt was founded on a simple idea: premium brands deserve Shopify stores that look exceptional, load fast, convert well and are a pleasure to run.
01
Built for brands that need more than a nicer theme.
Many Shopify projects look like design exercises until the store has to trade, change, launch campaigns, handle apps, protect SEO, and give the team a cleaner way to operate. StoreBuilt was shaped around that reality.
02
Senior thinking stays close to the work.
The work combines UX, technical delivery, retention, search readiness, and commercial prioritisation. That means fewer disconnected recommendations and a clearer path from brief to launch to the next improvement.
03
The aim is a stronger trading system.
A better Shopify store should make products easier to understand, merchandising easier to manage, and growth work easier to prioritise. The output is not just a launch. It is a store the team can keep improving.
Shopify-only Agency focus. Storefronts, migrations, CRO, retention, SEO, integrations, B2B, and support.
11 Shopify service lanes. A practical model for launch, growth, retention, operations, and ongoing improvement.
8+ Reference categories. Beauty, wellness, personal care, jewellery, interiors, lifestyle, and drinks work.
8 Ecommerce stack partners. Shopify, Plus, Klaviyo, subscriptions, reviews, support, analytics, and loyalty.
What we believe
Principles behind every project.
Do work that changes the store
Recommendations have to move visibility, conversion, retention, operations, or brand trust. Anything else is just presentation.
Lead with evidence
We use store context, customer journeys, content structure, and technical signals to decide what matters first.
Build for the team after launch
A premium storefront still has to be editable, stable, app-aware, and realistic for the people running it every week.
Stay close to commercial reality
We shape scope around margin, trading moments, operational pressure, and the decisions ecommerce teams actually face.
How we're organised
One team across the whole lifecycle.
Launch, grow, retain and operate — 11 specialist services, one senior team.
Grow
Conversion, search visibility, and higher-quality acquisition journeys.
Retain
Lifecycle retention and recurring revenue layers around the storefront.
Operate
Systems, international rollout, and technical support after go-live.
Ecosystem
The stack we work in every day.
We build with the platforms and apps premium Shopify brands already rely on.
Shopify
Core platform
Shopify Plus
Scale and B2B
Klaviyo
Retention
Recharge
Subscriptions
Judge.me
Reviews
Gorgias
Support stack
Triple Whale
Analytics
Yotpo
Reviews and loyalty
Client feedback
In our clients' words.
“We worked with StoreBuilt on a highly personalised website and the process stayed thoughtful, clear, and collaborative from start to finish.”
“Great work, very easy to communicate with, and every task was completed in good time. We would definitely work with StoreBuilt again.”
Selected work
Recent case studies.
Studio124 City Road, London, England, EC1V 2NX
CompanyCompany No: 13343914
HoursLondon time (GMT / BST)
FAQ
Quick facts about StoreBuilt.
Can't see your question? Email info@storebuilt.co.uk and a senior lead will reply directly.
What is StoreBuilt?
StoreBuilt is a London-based UK Shopify agency helping ecommerce brands build, migrate, optimise, and grow Shopify and Shopify Plus stores with senior implementation across CRO, SEO/GEO, retention, apps, and support.
Where is StoreBuilt based?
StoreBuilt is based in London at 124 City Road, London, England, EC1V 2NX, and works with ecommerce teams across the United Kingdom and international markets.
Does StoreBuilt do Shopify SEO and AI search readiness?
Yes. StoreBuilt covers technical SEO, schema, collection architecture, and generative engine optimisation so stores are easier for Google, AI Overviews, ChatGPT, Perplexity, and Copilot to understand and cite.
Who will actually work on my Shopify project?
Senior Shopify developers and strategists. StoreBuilt deliberately stays lean so the people on the discovery call are the people who design, build and support the store.
Is StoreBuilt a registered UK company?
Yes. StoreBuilt is registered in England and Wales (Company No. 13343914) with its office at 124 City Road, London EC1V 2NX.
What size of brand does StoreBuilt usually work with?
Founder-led and growing premium brands through to established Shopify Plus merchants, typically teams that want senior delivery without the overhead of a large agency.
Start a project
Let's build the Shopify store your brand deserves.
Tell us where the store is today and where it needs to be. You'll hear back from a senior Shopify lead within one working day with honest next steps.
info@storebuilt.co.uk 124 City Road, London EC1V