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Rejuvia · Case study

Wellness storytelling that still sells.

Rejuvia blends wellness and beauty. The job was to keep the brand's softer, lifestyle tone while making product benefits and the buying path obvious.

ClientRejuvia
SectorWellness
MarketUnited Kingdom
PlatformShopify
Rejuvia Shopify storefront

The challenge

Wellness brands often lean so far into mood that shoppers cannot tell what to buy or why. Rejuvia needed clearer merchandising without losing the feel of the brand.

Our approach

  • Clarified hero and collection messaging so each product's role is obvious within seconds
  • Simplified the header and navigation around how customers actually shop the range
  • Introduced benefit-led product cards and stronger above-the-fold product information
  • Cleaned up app and theme code to keep the storefront fast on mobile

Scope

Shopify UXMerchandisingTheme customisationPerformance clean-up

FAQ

About the Rejuvia project.

Can't see your question? Email info@storebuilt.co.uk and a senior lead will reply directly.

What did StoreBuilt change on the Rejuvia Shopify store?

StoreBuilt refined messaging hierarchy, navigation, product cards and above-the-fold product information, and cleaned up theme and app code for better mobile performance.

Can a wellness brand keep its tone and still improve conversion?

Yes. The aim is to keep the brand voice in imagery and headlines while making product role, benefits and price clear in structured, consistent components.

Which StoreBuilt services were used on the Rejuvia project?

The Rejuvia engagement covered shopify ux, merchandising, theme customisation, performance clean-up.

What category is Rejuvia in?

Rejuvia is a wellness brand trading primarily in the United Kingdom.

How much would a similar Shopify project cost?

It depends on scope. Focused UX and theme projects are usually priced in the low-to-mid thousands, while full custom builds or migrations sit higher. StoreBuilt quotes fixed scopes after a free discovery call.

How do I start a similar project with StoreBuilt?

Share your current store, your goals and your timeline through the contact page or run the free Shopify audit. A senior lead will reply within one working day with suggested next steps.

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Senior response

A practical view of scope, priorities, and the right first engagement.

Best for

Brands planning a build, migration, CRO sprint, custom development, or ongoing support.

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