Rejuvia · Case study
Wellness storytelling that still sells.
Rejuvia blends wellness and beauty. The job was to keep the brand's softer, lifestyle tone while making product benefits and the buying path obvious.
The challenge
Wellness brands often lean so far into mood that shoppers cannot tell what to buy or why. Rejuvia needed clearer merchandising without losing the feel of the brand.
Our approach
- Clarified hero and collection messaging so each product's role is obvious within seconds
- Simplified the header and navigation around how customers actually shop the range
- Introduced benefit-led product cards and stronger above-the-fold product information
- Cleaned up app and theme code to keep the storefront fast on mobile
Scope
The outcome
A cleaner, commercially focused store where the lifestyle feel supports the sale instead of competing with it.
Related services
Need something similar?
These are the StoreBuilt services most relevant to this project.
Shopify Theme Coding & Storefront Customisation
We code Shopify themes, customise storefronts, and give merchants a cleaner day-to-day operating system.
02CRO & UX Optimisation
We improve store performance by fixing friction in the journey, not by guessing at random tweaks.
03Support, Maintenance & Technical Audits
We stay close to the store after go-live with technical audits, bug fixing, backlog support, and structured iteration.
FAQ
About the Rejuvia project.
Can't see your question? Email info@storebuilt.co.uk and a senior lead will reply directly.
What did StoreBuilt change on the Rejuvia Shopify store?
StoreBuilt refined messaging hierarchy, navigation, product cards and above-the-fold product information, and cleaned up theme and app code for better mobile performance.
Can a wellness brand keep its tone and still improve conversion?
Yes. The aim is to keep the brand voice in imagery and headlines while making product role, benefits and price clear in structured, consistent components.
Which StoreBuilt services were used on the Rejuvia project?
The Rejuvia engagement covered shopify ux, merchandising, theme customisation, performance clean-up.
What category is Rejuvia in?
Rejuvia is a wellness brand trading primarily in the United Kingdom.
How much would a similar Shopify project cost?
It depends on scope. Focused UX and theme projects are usually priced in the low-to-mid thousands, while full custom builds or migrations sit higher. StoreBuilt quotes fixed scopes after a free discovery call.
How do I start a similar project with StoreBuilt?
Share your current store, your goals and your timeline through the contact page or run the free Shopify audit. A senior lead will reply within one working day with suggested next steps.
Start a project
Let's build the Shopify store your brand deserves.
Tell us where the store is today and where it needs to be. You'll hear back from a senior Shopify lead within one working day with honest next steps.

