Trusted on live storefronts
Selected brands already trusting StoreBuilt across build, optimisation, and support.
★★★★★ 5.0 client feedback Shopify-focused delivery
London Shopify agency
Shopify growth work that makes brands look sharper, sell better, and stay easier to operate.
StoreBuilt is a London-based Shopify agency helping ambitious ecommerce brands build, launch, optimise, and grow Shopify and Shopify Plus storefronts with stronger UX, clearer commercial thinking, and dependable technical delivery after go-live.
Bespoke buildsMigrationsCRORetentionTechnical support
Trusted by ecommerce brands
Brand proof that feels closer to live trading than agency theatre.
StoreBuilt works across beauty, wellness, jewellery, interiors, lifestyle, and drinks. The aim is not just visual polish. It is stronger product clarity, better conversion logic, cleaner technical delivery, and a storefront the team can keep improving.
Delivery proof
1+Shopify and ecommerce projects completed across design, development, migration, optimisation, retention, and ongoing technical support.
Services
Shopify services structured around launch, growth, retention, and technical depth.
From storefront builds and migrations to CRO, retention, subscriptions, B2B, and technical support, the service mix is shaped around how the store needs to trade.
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Shopify Store Design & Development
Bespoke Shopify storefronts shaped around brand positioning, product discovery, conversion paths, and a merchant-friendly backend.
Custom storefrontsTheme architectureUX strategyLaunch delivery
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Resources
Content built to rank, educate, and turn better-fit readers into better briefs.
StoreBuilt is building a stronger resource hub around Shopify SEO, CRO, migrations, guides, podcasts, and a newsletter that helps ambitious ecommerce teams stay sharper.
Explore Resources
Featured article
Shopify Product Page Best Practices: 12 Improvements That Reduce Hesitation and Increase Conversion
A practical guide to Shopify product page best practices covering PDP structure, reviews, FAQs, product media, bundles, mobile UX, and product page SEO for ecommerce brands.
Read the ArticleClient reviews
Independent client feedback that makes the Shopify work easier to trust.
These reviews speak to the things founders and ecommerce teams actually care about: communication, delivery quality, commercial understanding, and whether the store ends up stronger than it started.
Talk About Your StoreVerified client feedback
We worked with StoreBuilt on a highly personalised website and the process stayed thoughtful, clear, and collaborative from start to finish.
Shopify Migration and Theme Customization
Verified client feedback
Great work, very easy to communicate with, and every task was completed in good time. We would definitely work with StoreBuilt again.
Shopify Store Setup and Optimization Specialist
Clear CommunicatorCollaborativeReliable
Verified client feedback
StoreBuilt created a great website for our business, kept us informed throughout, and handled feedback patiently. We were happy to continue the work.
Website developer needed to make a shopify website.
Verified client feedback
StoreBuilt helped us implement ecommerce product page changes quickly and to a high standard, while staying flexible when the brief evolved.
Shopify product page amendments - add small badge/change button
Solution OrientedCommitted to QualityReliableCollaborativeAccountable for Outcomes
Recent work
Selected Shopify stores we have supported in the market.
The portfolio includes premium beauty, wellness, personal care, interiors, jewellery, and drinks brands trading on live Shopify storefronts.
Talk About Your Store Premium Shopify experience for a medically-led beauty brand
A polished ecommerce presentation built to support premium skincare positioning, product trust, and conversion clarity.
Shopify buildBeauty ecommerceUX refinement
Visit Store
Shopify store support for a modern wellness and beauty proposition
A storefront shaped to communicate product benefits clearly while keeping the journey clean and commercially focused.
Shopify UXWellness brandMerchandising clarity
Visit Store
Commerce experience for a sensitive-category personal care brand
Structured ecommerce storytelling that balances education, trust, and a straightforward path to purchase.
Shopify developmentSensitive-category UXConversion flow
Visit Store
A warmer and more editorial Shopify presentation for home products
An ecommerce direction shaped around visual merchandising, product atmosphere, and giftable browsing.
Home ecommerceEditorial UXShopify theme work
Visit Store
Lifestyle-led Shopify merchandising for a considered interiors offer
A store experience that helps premium home and lifestyle products feel more curated, tactile, and easier to shop.
Lifestyle retailShopify merchandisingContent-led ecommerce
Visit Store
Luxury-focused storefront presentation for an iconic jewellery name
A premium ecommerce approach designed to support high-consideration browsing, product storytelling, and brand distinction.
Luxury ecommerceJewellery UXPremium positioning
Visit Store
Technology partners
Built around the Shopify ecosystem that keeps ambitious ecommerce stores moving.
StoreBuilt works around the platforms and app layers most often used in real Shopify delivery: core storefront architecture, lifecycle retention, subscriptions, reviews, support workflows, and commercial analytics.
Core platform Shopify
Storefront architecture, merchandising logic, and merchant-friendly operating foundations.
Scale and B2B Shopify Plus
For more complex account structures, B2B logic, and higher-volume delivery requirements.
Retention Klaviyo
Email and SMS lifecycle systems tied back to onsite capture, product messaging, and repeat purchase.
Subscriptions Recharge
Recurring revenue and replenishment flows that need cleaner storefront communication and customer controls.
Reviews Judge.me
Review and rating layers that strengthen PDP proof, collection confidence, and buying reassurance.
Support stack Gorgias
Customer support tooling that needs a tighter relationship with the storefront and post-purchase experience.
Analytics Triple Whale
Commercial reporting setups used when brands need stronger visibility across acquisition and retention performance.
Reviews and loyalty Yotpo
Review, loyalty, and retention experiences where the front-end UX and commercial logic have to stay aligned.
Why StoreBuilt
Why ambitious Shopify brands choose a specialist partner instead of a generic build team.
Commercial Thinking Before Visual Polish
Every decision is tied back to product discovery, trust, merchandising, and how the store is expected to convert.
Strategy, UX, and Development in One Workflow
StoreBuilt closes the gap between design thinking and production reality so launches stay coherent and practical.
Senior Shopify Delivery
We work directly on the problems that affect trading stores, not through layers of generic agency process.
Built for Ongoing Growth, Not Just Go-Live
The aim is a store the team can improve over time through better structure, testing, retention, and technical support.
Working model
A practical Shopify workflow from audit to launch and iteration.
The process is designed to stay commercially useful. Clear scope, clear milestones, clear handover, and support when the store needs another round of improvement.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
FAQ
Useful questions before starting a Shopify project.
What kind of Shopify projects do you usually take on?
StoreBuilt works across bespoke storefront builds, migrations, Shopify Plus and B2B, CRO, Klaviyo retention, app integrations, subscriptions, and ongoing support.
Can you work with an existing live store rather than rebuild everything?
Yes. A large part of the work is improving live stores through audits, UX updates, technical cleanup, landing pages, retention setup, and performance-focused iteration.
Do you only work with UK brands?
No. The agency is based in London, but the project mix already includes stores trading in the UK, Ireland, the US, and wider international markets.
What do you need to scope a Shopify project well?
The fastest way is to share the current store, your commercial goals, any blockers around UX or operations, the target timeline, and which service areas matter most.