London Shopify agency UK Shopify agency Shopify Plus & B2B 5.0 client feedback 150+ ecommerce projects
StoreBuilt, the London Shopify agency for UK brands ready to build, migrate, and grow.
StoreBuilt designs, codes, migrates, optimises, and supports Shopify and Shopify Plus storefronts for ecommerce teams that need stronger UX, CRO, SEO/GEO, retention, and technical delivery.
StoreBuilt London Shopify Agency 124 City Road, London, England, EC1V 2NX Shopify builds, migrations, CRO, SEO/GEO, retention, apps, and support.
StoreBuilt works where Shopify performance is usually won or lost.
Shopify Agency London
StoreBuilt is the London Shopify agency route for builds, migrations, SEO, CRO, and support.
Ecommerce teams comparing a London or UK Shopify agency can start here, then move into the right service route for new builds, Shopify Plus, replatforming, SEO/GEO, conversion, retention, apps, and ongoing technical care.
Primary commercial query StoreBuilt London Shopify Agency
The main StoreBuilt homepage for brands comparing London and UK Shopify agencies for builds, migrations, CRO, SEO, and support.
Service discovery Shopify agency servicesA complete view of StoreBuilt services across Shopify design, development, migrations, SEO, CRO, retention, apps, and support.
Proof and portfolio intent Our WorkSelected Shopify work and live-store references across beauty, wellness, interiors, jewellery, lifestyle, drinks, and experience commerce.
New build intent Shopify store design and developmentTheme coding, storefront customisation, launch QA, and merchant-friendly Shopify section architecture.
Migration intent Shopify migration agency UKSEO-aware Shopify replatforming for teams moving from legacy platforms or fragile storefront setups.
Organic growth intent Shopify SEO and GEO agencyTechnical SEO, collection structure, schema, migration signals, and AI search readiness for Shopify stores.
Trusted by ecommerce brands
Live Shopify work across premium ecommerce categories.
StoreBuilt works across beauty, wellness, jewellery, interiors, lifestyle, and drinks. The aim is not just visual polish. It is stronger product clarity, better conversion logic, cleaner technical delivery, and a storefront the team can keep improving.
Delivery proof
1+Shopify and ecommerce projects completed across design, development, migration, optimisation, retention, and ongoing technical support.
Services
Shopify services that connect launch, growth, retention, and technical support.
A strong Shopify scope should be easy to understand. StoreBuilt keeps the service mix practical: theme coding, storefront customisation, Shopify apps for the App Store, migrations, CRO, search, retention, and technical support.
See All Services
01
Shopify Theme Coding & Storefront Customisation
We code Shopify themes, customise storefronts, and give merchants a cleaner day-to-day operating system.
Theme codingLiquid developmentStorefront customisation
02
Shopify Migrations & Replatforming
We handle Shopify replatforming with a clear roadmap covering data, SEO, design, tracking, and launch readiness.
ReplatformingSEO migrationData transfer
03
Shopify Plus & B2B Commerce
We shape Shopify Plus and B2B builds around how your business actually sells, from trade workflows to account-based purchasing.
Shopify PlusB2B UXWholesale flows
04
CRO & UX Optimisation
We improve store performance by fixing friction in the journey, not by guessing at random tweaks.
CRO auditsPDP UXLanding pages
05
Shopify SEO & AI Search Readiness
We help merchants improve discoverability with stronger site structure, cleaner indexation, and content that works for both search engines and real shoppers.
Shopify SEOTechnical auditsContent structure
06
Klaviyo Email & SMS Retention
We connect the storefront and retention layer so email and SMS feel like part of the same brand and buying journey.
KlaviyoEmail strategySMS flows
07
Apps, Integrations & Automation
We implement the technical layer behind a reliable Shopify operation, from app selection to custom integration planning.
IntegrationsApp planningAutomation
08
Shopify App Store App Development
We build custom Shopify apps and App Store-ready Shopify app products for merchants that need more than theme code.
Shopify appsApp Store buildsAdmin extensions
Recent work
Selected Shopify stores with real category context.
StoreBuilt uses live Shopify references to show the type of category, product, and operational context the work supports, from premium skincare and wellness to interiors and jewellery.
View Our Work Beauty Wellness Personal care Interiors Jewellery Lifestyle
Beauty & skincare / United Kingdom
Premium Shopify experience for a medically-led beauty brand
Shopify buildBeauty ecommerceUX refinement
Wellness / United Kingdom
Shopify store support for a modern wellness and beauty proposition
Shopify UXWellness brandMerchandising clarity
Personal care / United States
Commerce experience for a sensitive-category personal care brand
Shopify developmentSensitive-category UXConversion flow
Home decor / United Kingdom
A warmer and more editorial Shopify presentation for home products
Home ecommerceEditorial UXShopify theme work
Interiors & lifestyle / United Kingdom
Lifestyle-led Shopify merchandising for a considered interiors offer
Lifestyle retailShopify merchandisingContent-led ecommerce
Fine jewellery / United Kingdom
Luxury-focused storefront presentation for an iconic jewellery name
Luxury ecommerceJewellery UXPremium positioning
Client reviews
Independent client feedback that makes the Shopify work easier to trust.
These reviews speak to the things founders and ecommerce teams actually care about: communication, delivery quality, commercial understanding, and whether the store ends up stronger than it started.
Talk About Your StoreVerified client feedback
We worked with StoreBuilt on a highly personalised website and the process stayed thoughtful, clear, and collaborative from start to finish.
Shopify Migration and Theme Customization
Verified client feedback
Great work, very easy to communicate with, and every task was completed in good time. We would definitely work with StoreBuilt again.
Shopify Store Setup and Optimization Specialist
Clear CommunicatorCollaborativeReliable
Verified client feedback
StoreBuilt created a great website for our business, kept us informed throughout, and handled feedback patiently. We were happy to continue the work.
Website developer needed to make a shopify website.
Verified client feedback
StoreBuilt helped us implement ecommerce product page changes quickly and to a high standard, while staying flexible when the brief evolved.
Shopify product page amendments - add small badge/change button
Solution OrientedCommitted to QualityReliableCollaborativeAccountable for Outcomes
Resources
Shopify resources for teams making real platform and growth decisions.
StoreBuilt is building a stronger resource hub around Shopify SEO, CRO, migrations, guides, podcasts, and a newsletter that helps ambitious ecommerce teams stay sharper.
Explore Resources
Featured article
Shopify Product Page Best Practices: 12 Improvements That Reduce Hesitation and Increase Conversion
A practical guide to Shopify product page best practices covering PDP structure, reviews, FAQs, product media, bundles, mobile UX, and product page SEO for ecommerce brands.
Read the ArticleWorking model
A practical Shopify workflow from audit to launch and iteration.
The process is designed to stay commercially useful. Clear scope, clear milestones, clear handover, and support when the store needs another round of improvement.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
Ready to build your next Shopify success?
Ready to build a stronger Shopify store?
Send the current store, your growth blockers, and the next outcome you want. StoreBuilt will shape the right Shopify plan from there.
Start a Shopify Project- Free discovery call
- Tailored to your store goals
- No obligation
FAQ
Useful questions before starting a Shopify project.
What kind of Shopify projects do you usually take on?
StoreBuilt works across bespoke storefront builds, migrations, Shopify Plus and B2B, CRO, Klaviyo retention, app integrations, subscriptions, and ongoing support.
Can you work with an existing live store rather than rebuild everything?
Yes. A large part of the work is improving live stores through audits, UX updates, technical cleanup, landing pages, retention setup, and performance-focused iteration.
Do you only work with UK brands?
No. The agency is based in London, but the project mix already includes stores trading in the UK, Ireland, the US, and wider international markets.
What do you need to scope a Shopify project well?
The fastest way is to share the current store, your commercial goals, any blockers around UX or operations, the target timeline, and which service areas matter most.