Service-led Shopify work London Shopify Agency
Beauty Wellness Interiors Jewellery
Shopify agency services
London Shopify agency services for builds, migrations, SEO, CRO, apps, and growth.
StoreBuilt delivers the service mix modern ecommerce teams actually need from a London-based Shopify agency: bespoke Shopify theme coding, storefront customisation, Shopify App Store app development, migrations, CRO, SEO/GEO, Klaviyo, subscriptions, B2B, integrations, and ongoing technical care.
The scope can be a full Shopify build or a focused engagement around one high-priority area such as theme customisation, Shopify app development, migration, CRO, SEO, retention, or support.
Shopify agency proof
StoreBuilt connects the Shopify service areas that usually get split across too many suppliers.Service system
Theme coding, apps, retention, SEO, and technical support in one Shopify workflow.
Use the service grid below when the project needs more than one narrow package. StoreBuilt can combine launch, growth, retention, and support around the outcome the store needs.
01Strategy & Discovery
Roadmap, KPIs, customer journeys, app stack, and store architecture before build.
02Theme CodingLiquid, sections, templates, storefront customisation, and merchant editing controls.
03Shopify AppsCustom Shopify apps, admin workflows, app extensions, and App Store-ready builds.
04IntegrationsERP, WMS, CRM, reviews, subscriptions, fulfilment, analytics, and automation layers.
05CRO & ExperimentationPDP proof, landing pages, checkout friction, merchandising, and conversion backlog.
06SEO / GEOTechnical SEO, AI search readiness, collection planning, schema, and migration signals.
07Retention & GrowthKlaviyo, email/SMS capture, subscriptions, loyalty, and repeat-purchase journeys.
08Support & MaintenanceRetainers, audits, bug fixes, campaign support, technical QA, and roadmap delivery.
01
Shopify Theme Coding & Storefront Customisation
Bespoke Shopify theme coding and storefront customisation shaped around product discovery, conversion paths, and a merchant-friendly backend.
Theme codingLiquid developmentStorefront customisationLaunch delivery
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02
Shopify Migrations & Replatforming
Structured migrations from legacy platforms or underperforming stores into Shopify without losing commercial logic, content, or operational continuity.
ReplatformingSEO migrationData transferLaunch planning
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03
Shopify Plus & B2B Commerce
Shopify Plus delivery for brands that need more control over wholesale logic, account experiences, pricing structure, and operational complexity.
Shopify PlusB2B UXWholesale flowsAccount architecture
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04
CRO & UX Optimisation
Conversion-focused audits and design iteration for teams that want stronger PDPs, sharper landing pages, and better basket progression.
CRO auditsPDP UXLanding pagesConversion testing
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05
Shopify SEO & AI Search Readiness
Technical and on-page SEO support for Shopify stores, including migration-aware planning and content structures that hold up in modern search.
Shopify SEOTechnical auditsContent structureAI search readiness
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06
Klaviyo Email & SMS Retention
Retention setup for Shopify brands using Klaviyo to recover carts, welcome new customers, and increase repeat purchase revenue.
KlaviyoEmail strategySMS flowsRetention UX
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07
Apps, Integrations & Automation
Shopify app planning, third-party integrations, and operational automations that remove manual work and connect the store to the wider business stack.
IntegrationsApp planningAutomationOperational setup
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08
Shopify App Store App Development
Custom Shopify app development for merchant workflows, embedded admin experiences, app extensions, and Shopify App Store-ready product ideas.
Shopify appsApp Store buildsAdmin extensionsCustom workflows
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09
International Expansion & Localisation
Shopify planning for brands expanding across regions, currencies, content variations, and market-specific merchandising needs.
InternationalisationLocalisationMarket rolloutMulti-region UX
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10
Subscriptions & Recurring Revenue
Subscription strategy and technical setup for brands building recurring revenue models inside Shopify.
SubscriptionsRecurring revenueCustomer portal UXRetention
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11
Support, Maintenance & Technical Audits
Ongoing Shopify support for teams that need a reliable technical partner after launch, during campaigns, or while preparing the next phase of growth.
RetainersTechnical auditsBacklog supportPost-launch care
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Selected work
Reference stores across premium and fast-moving ecommerce categories.
The portfolio includes beauty, wellness, personal care, interiors, jewellery, and drinks brands trading on live Shopify stores in the UK, Ireland, and beyond.
Premium Shopify experience for a medically-led beauty brand
A polished ecommerce presentation built to support premium skincare positioning, product trust, and conversion clarity.
Shopify buildBeauty ecommerceUX refinement
Visit Store
Shopify store support for a modern wellness and beauty proposition
A storefront shaped to communicate product benefits clearly while keeping the journey clean and commercially focused.
Shopify UXWellness brandMerchandising clarity
Visit Store
Commerce experience for a sensitive-category personal care brand
Structured ecommerce storytelling that balances education, trust, and a straightforward path to purchase.
Shopify developmentSensitive-category UXConversion flow
Visit Store
A warmer and more editorial Shopify presentation for home products
An ecommerce direction shaped around visual merchandising, product atmosphere, and giftable browsing.
Home ecommerceEditorial UXShopify theme work
Visit Store
Partner ecosystem
Shopify ecosystem work that connects the storefront to the wider operating stack.
Shopify
Shopify Plus
Klaviyo
Recharge
Judge.me
GorgiasIncluded across engagements
Strategy, technical detail, and rollout discipline inside the same workflow.
Whether the scope is a full store build or a focused sprint, the work stays tied to commercial outcomes, operational practicality, and what the team needs after launch.
Process
A Shopify workflow built around clarity, delivery, and iteration.
Projects stay structured without becoming heavy. The goal is clear scope, faster decision-making, and a stronger handover into live trading.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
Need a tailored scope?
We can combine build, CRO, retention, and support into one Shopify plan.
If the store needs a broader engagement, we shape the service mix around the commercial outcome rather than forcing a rigid package.
Ready to build your next Shopify success?
Need a Shopify scope that combines several service areas?
Share the store, the blockers, and the commercial target. StoreBuilt will turn it into a practical Shopify build, migration, CRO, retention, or support plan.
Discuss the Scope- Free discovery call
- Tailored to your store goals
- No obligation