Service-led Shopify work London Shopify Agency
Beauty Wellness Interiors Jewellery
Shopify agency services
London Shopify agency services for builds, migrations, SEO, CRO, apps, and growth.
StoreBuilt delivers the service mix modern ecommerce teams actually need from a London-based Shopify agency: bespoke Shopify theme coding, storefront customisation, Shopify App Store app development, migrations, CRO, SEO/GEO, Klaviyo, subscriptions, B2B, integrations, and ongoing technical care.
The scope can be a full Shopify build or a focused engagement around one high-priority area such as theme customisation, Shopify app development, migration, CRO, SEO, retention, or support.
Shopify agency proof
StoreBuilt connects the Shopify service areas that usually get split across too many suppliers.Service system
Theme coding, apps, retention, SEO, and technical support in one Shopify workflow.
Use the service grid below when the project needs more than one narrow package. StoreBuilt can combine launch, growth, retention, and support around the outcome the store needs.
01Strategy & Discovery
Roadmap, KPIs, customer journeys, app stack, and store architecture before build.
02Theme CodingLiquid, sections, templates, storefront customisation, and merchant editing controls.
03Shopify AppsCustom Shopify apps, admin workflows, app extensions, and App Store-ready builds.
04IntegrationsERP, WMS, CRM, reviews, subscriptions, fulfilment, analytics, and automation layers.
05CRO & ExperimentationPDP proof, landing pages, checkout friction, merchandising, and conversion backlog.
06SEO / GEOTechnical SEO, AI search readiness, collection planning, schema, and migration signals.
07Retention & GrowthKlaviyo, email/SMS capture, subscriptions, loyalty, and repeat-purchase journeys.
08Support & MaintenanceRetainers, audits, bug fixes, campaign support, technical QA, and roadmap delivery.
UK search demand
Service routes aligned to UK Shopify agency searches.
StoreBuilt maps broad agency terms, Shopify partner discovery, SEO/GEO, CRO, and migration searches to clear canonical pages so Google, Bing, and AI systems understand which route should answer each commercial intent.
shopify agency uk UK Shopify agency
Homepage intent for ecommerce teams comparing UK-wide Shopify agency partners.
shopify agency london London Shopify agencyLocation-led commercial intent for London-based Shopify delivery and workshops.
shopify replatforming Shopify replatforming agencyCanonical service route for replatforming agency, replatform to Shopify, and SEO-safe migration demand.
shopify b2b agency Shopify B2B agencyCanonical service route for Shopify B2B ecommerce agency, Shopify Plus B2B, wholesale portals, and trade workflows.
ecommerce seo services uk Shopify SEO & GEOTechnical SEO, schema, collection architecture, AI Overviews, ChatGPT, Perplexity, and Copilot readiness.
ecommerce cro agency CRO & UX optimisationProduct page, collection, landing page, cart, checkout, and conversion testing support.
shopify partners Shopify partner profileDirectory, ecosystem, co-marketing, referral, and backlink citation route.
shopify migration agency uk Shopify migrationsSEO-safe replatforming, redirects, data, analytics, launch QA, and platform move planning.
01
Shopify Theme Coding & Storefront Customisation
Bespoke Shopify theme coding and storefront customisation shaped around product discovery, conversion paths, and a merchant-friendly backend.
Theme codingLiquid developmentStorefront customisationLaunch delivery
View service
02
Shopify Migration & Ecommerce Replatforming Agency
UK Shopify migration and ecommerce replatforming services for teams that need SEO-safe redirects, product data QA, analytics continuity, integration testing, and calm launch governance.
Replatforming agencyEcommerce replatforming servicesShopify replatformingSEO migrationData transferLaunch planning
View service
03
Shopify B2B Ecommerce Agency & Plus Implementation
UK Shopify B2B ecommerce agency support for wholesale portals, company accounts, price lists, payment terms, account UX, sales-rep workflows, and Shopify Plus implementation.
Shopify B2B agencyShopify B2B ecommerce agencyShopify PlusB2B UXWholesale flowsAccount architecture
View service
04
CRO & UX Optimisation
Conversion-focused audits and design iteration for teams that want stronger PDPs, sharper landing pages, and better basket progression.
CRO auditsPDP UXLanding pagesConversion testing
View service
05
Shopify SEO & AI Search Readiness
Technical SEO, schema, collection architecture, and generative engine optimisation (GEO) for Shopify stores that need visibility in Google, AI Overviews, ChatGPT, Perplexity, and Copilot — not only classic blue-link rankings.
Shopify SEOGEOAI OverviewsTechnical auditsSchemaAI search readiness
View service
06
Klaviyo Email & SMS Retention
Retention setup for Shopify brands using Klaviyo to recover carts, welcome new customers, and increase repeat purchase revenue.
KlaviyoEmail strategySMS flowsRetention UX
View service
07
Apps, Integrations & Automation
Shopify app planning, third-party integrations, and operational automations that remove manual work and connect the store to the wider business stack.
IntegrationsApp planningAutomationOperational setup
View service
08
Shopify App Store App Development
Custom Shopify app development for merchant workflows, embedded admin experiences, app extensions, and Shopify App Store-ready product ideas.
Shopify appsApp Store buildsAdmin extensionsCustom workflows
View service
09
International Expansion & Localisation
Shopify planning for brands expanding across regions, currencies, content variations, and market-specific merchandising needs.
InternationalisationLocalisationMarket rolloutMulti-region UX
View service
10
Subscriptions & Recurring Revenue
Subscription strategy and technical setup for brands building recurring revenue models inside Shopify.
SubscriptionsRecurring revenueCustomer portal UXRetention
View service
11
Support, Maintenance & Technical Audits
Ongoing Shopify support for teams that need a reliable technical partner after launch, during campaigns, or while preparing the next phase of growth.
RetainersTechnical auditsBacklog supportPost-launch care
View service
Selected work
Reference stores across premium and fast-moving ecommerce categories.
The portfolio includes beauty, wellness, personal care, interiors, jewellery, and drinks brands trading on live Shopify stores in the UK, Ireland, and beyond.
Premium Shopify experience for a medically-led beauty brand
A polished ecommerce presentation built to support premium skincare positioning, product trust, and conversion clarity.
Shopify buildBeauty ecommerceUX refinement
Visit Store
Shopify store support for a modern wellness and beauty proposition
A storefront shaped to communicate product benefits clearly while keeping the journey clean and commercially focused.
Shopify UXWellness brandMerchandising clarity
Visit Store
Commerce experience for a sensitive-category personal care brand
Structured ecommerce storytelling that balances education, trust, and a straightforward path to purchase.
Shopify developmentSensitive-category UXConversion flow
Visit Store
A warmer and more editorial Shopify presentation for home products
An ecommerce direction shaped around visual merchandising, product atmosphere, and giftable browsing.
Home ecommerceEditorial UXShopify theme work
Visit Store
Partner ecosystem
Shopify ecosystem work that connects the storefront to the wider operating stack.
Shopify
Shopify Plus
Klaviyo
Recharge
Judge.me
GorgiasIncluded across engagements
Strategy, technical detail, and rollout discipline inside the same workflow.
Whether the scope is a full store build or a focused sprint, the work stays tied to commercial outcomes, operational practicality, and what the team needs after launch.
Process
A Shopify workflow built around clarity, delivery, and iteration.
Projects stay structured without becoming heavy. The goal is clear scope, faster decision-making, and a stronger handover into live trading.
Audit and scope
We review the current store, commercial goals, pain points, tech stack, and priorities before shaping the roadmap.
Design and build
The UX, content structure, development, and testing move together so the storefront stays coherent as decisions get made.
Launch and improve
After go-live, we stay close to the store through QA, support, optimisation, and whatever the next trading priority requires.
Need a tailored scope?
We can combine build, CRO, retention, and support into one Shopify plan.
If the store needs a broader engagement, we shape the service mix around the commercial outcome rather than forcing a rigid package.
Ready to build your next Shopify success?
Need a Shopify scope that combines several service areas?
Share the store, the blockers, and the commercial target. StoreBuilt will turn it into a practical Shopify build, migration, CRO, retention, or support plan.
Discuss the Scope- Free discovery call
- Tailored to your store goals
- No obligation
FAQ
Useful questions about StoreBuilt Shopify agency services.
What Shopify agency services does StoreBuilt offer?
StoreBuilt covers Shopify theme coding and storefront builds, migrations, Shopify Plus and B2B, CRO, SEO and AI search readiness (GEO), Klaviyo retention, apps and integrations, international expansion, and ongoing support.
Which service should UK ecommerce teams choose for Google AI Overviews or ChatGPT visibility?
Start with Shopify SEO and AI search readiness. It connects technical SEO, schema, collection architecture, and citation-ready content rather than treating GEO as a separate gimmick.
Can StoreBuilt combine several Shopify services in one engagement?
Yes. Most serious Shopify work spans more than one lane. StoreBuilt can combine build, migration, CRO, SEO/GEO, retention, and support around one commercial outcome.
Where should partners link when citing StoreBuilt services?
Use https://storebuilt.co.uk/services/ for the service catalogue and https://storebuilt.co.uk/agency-partnerships/ for partner or directory mentions.