STIL Lifestyle · Case study
A curated fashion and lifestyle boutique, made tactile online.
STIL Lifestyle curates premium womenswear, beauty and home-lifestyle brands. The Shopify store needed to feel as considered as the edit itself — part boutique, part magazine.
The challenge
Multi-brand boutiques lose their point of view online when every product sits in the same grid. STIL needed campaign-led storytelling, clear brand discovery and a calmer, more editorial pace without slowing down the path to purchase.
Our approach
- Designed campaign-led landing and collection pages built around seasonal edits
- Created brand and category entry points so shoppers can browse by designer, look or ritual
- Introduced larger imagery and quieter typography to give premium pieces room to breathe
- Connected beauty and home-lifestyle products to fashion edits for higher basket value
Scope
The outcome
A more curated, editorial storefront where fashion, beauty and lifestyle products feel premium and campaign content leads naturally into purchase.
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FAQ
About the STIL Lifestyle project.
Can't see your question? Email info@storebuilt.co.uk and a senior lead will reply directly.
How do you merchandise a multi-brand fashion boutique on Shopify?
Lead with seasonal edits and campaigns, give each brand a clear landing page, use metafields for designer, fit and material filters, and cross-link beauty and lifestyle products into fashion looks.
What is content-led ecommerce?
It is a store structure where editorial content, campaigns and looks are connected directly to shoppable products, so inspiration leads naturally into purchase.
Which StoreBuilt services were used on the STIL Lifestyle project?
The STIL Lifestyle engagement covered shopify merchandising, content-led ecommerce, theme development, ux design.
What category is STIL Lifestyle in?
STIL Lifestyle is a fashion & lifestyle brand trading primarily in the United Kingdom.
How much would a similar Shopify project cost?
It depends on scope. Focused UX and theme projects are usually priced in the low-to-mid thousands, while full custom builds or migrations sit higher. StoreBuilt quotes fixed scopes after a free discovery call.
How do I start a similar project with StoreBuilt?
Share your current store, your goals and your timeline through the contact page or run the free Shopify audit. A senior lead will reply within one working day with suggested next steps.
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