{ "name": "StoreBuilt GEO tooling and action plan", "updated": "2026-08-05T18:55:00+03:00", "purpose": "YouTube + branded mentions + listicle inclusion + conversational AEO/llms.txt plan for ChatGPT, Google AI Overviews, Copilot, Perplexity, and Gemini, with immediate focus on Shopify agencies UK and Shopify agencies London prompts.", "ahrefsResearch": { "sourceUrl": "https://ahrefs.com/blog/ai-brand-visibility-correlations/", "studySize": "75000 brands", "topCorrelates": [ { "factor": "YouTube mentions", "correlation": 0.737, "note": "Strongest across ChatGPT, AI Mode, AI Overviews" }, { "factor": "Branded web mentions", "correlation": "0.66-0.71", "note": "Articles, guides, listicles, transcripts" }, { "factor": "Branded anchors", "correlation": "0.51-0.63", "note": "Strongest in AI Mode (~0.628)" }, { "factor": "Site page count", "correlation": 0.194, "note": "Weak — do not chase programmatic thin AEO volume" } ], "platformNotes": { "chatgpt": "Weakest correlation with DR/backlinks — best entry surface for emerging brands", "googleAiMode": "Strongest branded-anchor and search-volume correlations — hardest without recognition", "googleAiOverviews": "Slight DR premium after YouTube and mentions" }, "storebuiltInterpretation": "Partial ChatGPT/Copilot with zero AI Overviews matches low DR plus missing YouTube footprint. Prioritise YouTube briefs and listicle mentions before page-count expansion." }, "baseline": { "date": "2026-08-05", "domainRating": 1.3, "referringDomains": 113, "backlinks": 126, "ahrefsOrganicKeywords": 0, "aiResponses": { "chatgpt": { "responses": 31, "pages": 16 }, "copilot": { "responses": 6, "pages": 6 }, "googleAiMode": { "responses": 5, "pages": 1 }, "googleAiOverviews": { "responses": 0, "pages": 0 }, "gemini": { "responses": 0, "pages": 0 }, "perplexity": { "responses": 0, "pages": 0 } }, "targetInspiration": { "source": "https://x.com/HsanC_/status/2084359993155850635", "operatorResults": { "chatgpt": 485, "googleAiOverviews": 110, "copilot": 314, "perplexity": 135, "aiMode": 287 }, "note": "Public SaaS operator benchmark — StoreBuilt adapts the two-lever model (AEO volume + listicle trust), not the exact page count or automation tool." }, "interpretation": "StoreBuilt has partial ChatGPT/Copilot/AI Mode signal but Gemini, Perplexity, and Google AI Overviews still show zero. For Shopify agencies UK/London prompts, the blocker is mainly third-party authority and listicle trust, not a lack of owned pages.", "urlRating": 4.5, "organicTraffic": 0 }, "aeoListicleStrategy": { "lever0_conversationalGeo": { "source": "https://x.com/nusretuzman/status/2084536009711095882", "tactics": [ "Maintain llms.txt and llms-full.txt with entity facts and URL routing", "Publish llms-conversation-index.json with userQuestion → directAnswer → canonicalUrl pairs", "Rewrite high-intent pages for direct AI answers, not keyword-stuffed intros only", "Structure blog sections as conversational Q&A (user question → plain answer)" ], "hubGuide": "https://storebuilt.co.uk/blog/shopify-geo-conversational-llm-content-uk-2026/", "conversationIndex": "https://storebuilt.co.uk/llms-conversation-index.json", "googleGuardrail": "Conversational formatting and llms files help ChatGPT/Perplexity source routing; Google AI Overviews still need indexed helpful pages and authority." }, "lever1_aeoContent": { "storebuiltScale": "670+ blog URLs already live", "dailyRefreshSop": "docs/storebuilt-aeo-content-refresh-sop.md", "structure": [ "answer-first block", "conversational Q&A section", "visible FAQ + FAQPage", "entity NAP", "internal service links", "updatedAt on material edits" ], "hubGuide": "https://storebuilt.co.uk/blog/shopify-aeo-listicles-ai-citations-uk-2026/" }, "lever2_listiclesBacklinks": { "why": "Curated UK Shopify agency listicles are reused by AI systems as category trust signals", "listicleKit": "https://storebuilt.co.uk/resources/listicle-inclusion-kit/", "citationKit": "https://storebuilt.co.uk/resources/partner-citation-kit/", "outreachCapPerDay": 10, "followUpTouches": 3 } }, "backlinkSprint": { "model": "Hasan Cagli AEO + listicle + personalised outreach", "sourceNotes": [ "https://x.com/HsanC_/status/2084170064429801876", "https://x.com/HsanC_/status/2084359993155850635" ], "weeklyTargets": { "aeoPageRefreshes": 21, "prospectResearch": "15-30 new listicle/list domains into CSV", "dailyEmailCap": 10, "liveLinkGoal": "8-12 editorial or listicle links per month" }, "linkableAssets": [ "https://storebuilt.co.uk/resources/listicle-inclusion-kit/", "https://storebuilt.co.uk/resources/partner-citation-kit/", "https://storebuilt.co.uk/blog/shopify-aeo-listicles-ai-citations-uk-2026/", "https://storebuilt.co.uk/free-shopify-audit/", "https://storebuilt.co.uk/tools/", "https://storebuilt.co.uk/agency-partnerships/" ], "playbookDoc": "docs/storebuilt-dream-100-backlink-playbook-2026-08.md" }, "officialGuidance": { "googleSearchCentral": { "summary": "Google treats AI Overviews and AI Mode visibility as an extension of normal SEO, not a separate markup system.", "sourceUrls": [ "https://developers.google.com/search/docs/fundamentals/ai-optimization-guide", "https://developers.google.com/search/docs/appearance/ai-features" ], "guardrails": [ "Pages need to be indexed and eligible for snippets before they can appear as supporting links in Google AI features.", "Crawlability, internal linking, page experience, visible text, helpful content, and accurate structured data remain the core levers.", "Google says llms.txt, AI text files, special AI markup, and artificial chunking are not required for Google AI Overviews or AI Mode.", "Do not chase inauthentic mentions. Useful off-site citations, partner profiles, expert references, and real editorial links matter more." ] } }, "measurementStack": [ { "tool": "Google Search Console", "role": "Canonical Google source for indexed pages, Web search performance, and generative AI feature reporting when available.", "useFor": [ "indexability", "query impressions", "CTR", "AI feature traffic reporting" ] }, { "tool": "Ahrefs Brand Radar / AI Responses", "role": "Track ChatGPT, Copilot, Perplexity, Google AI Overviews, Gemini, AI Mode separately.", "useFor": [ "AI mentions", "cited pages", "competitor comparison", "DR/RD context" ] }, { "tool": "Manual prompt set", "role": "https://storebuilt.co.uk/geo-measurement-prompts.json", "useFor": [ "weekly probes", "entity accuracy", "wrong-agency detection" ] } ], "priorityActions": [ { "priority": 1, "action": "Use the Listicle Inclusion Kit to pitch UK Shopify agency roundup editors and ask for fair StoreBuilt inclusion with natural branded anchors.", "targetUrl": "https://storebuilt.co.uk/resources/listicle-inclusion-kit/", "why": "Gemini and Google AI answers for Shopify agencies UK/London commonly rely on third-party roundup/list sources; owned pages alone are not enough." }, { "priority": 2, "action": "Publish YouTube videos from money-keyword briefs with StoreBuilt in title, spoken intro, description, and captions.", "targetUrl": "https://storebuilt.co.uk/resources/videos/", "why": "Ahrefs 75k-brand study: YouTube mentions correlate strongly with ChatGPT, AI Mode, and AI Overviews visibility." }, { "priority": 3, "action": "Earn branded web mentions and listicle inclusions with natural StoreBuilt anchors.", "targetUrl": "https://storebuilt.co.uk/resources/listicle-inclusion-kit/", "why": "Branded web mentions (0.66–0.71) and branded anchors (strongest in AI Mode) beat raw link volume." }, { "priority": 4, "action": "Run conversational AEO daily refresh: answer-first + chat-format Q&A on commercial hubs and top GSC posts (3 URLs/day).", "targetUrl": "https://storebuilt.co.uk/blog/shopify-geo-conversational-llm-content-uk-2026/", "why": "Nusret-style conversational GEO improves LLM extractability; pair with llms-conversation-index.json. Page count alone correlates weakly (~0.194)." }, { "priority": 5, "action": "Keep homepage canonical for Shopify Agency UK queries; optimise ChatGPT entry first.", "targetUrl": "https://storebuilt.co.uk/", "why": "ChatGPT shows weakest DR correlation; Google AI Overviews need DR + mentions lag." }, { "priority": 6, "action": "Earn partner profiles + editorial RD (Klaviyo, Gorgias, UK lists, podcasts).", "targetUrl": "https://storebuilt.co.uk/agency-partnerships/", "why": "DR ~1.5 blocks Google AI Overviews even when ChatGPT partial coverage exists." } ], "offSiteCitationTargets": [ "YouTube uploads with StoreBuilt in title, description, transcript, and spoken intro", "UK Shopify agency listicle inclusions (Essential Apps, Breeze, Sortlist, DesignRush, agency directories)", "Shopify Partner ecosystem profile or directory eligibility path", "Klaviyo, Gorgias, Recharge, Yotpo, Judge.me partner profiles", "Ecommerce podcasts or interviews citing StoreBuilt expertise", "Guest posts on relevant Shopify/ecommerce publications", "Client credit links where truthful and editorially natural", "Companies House, LinkedIn, Google Business Profile, and consistent NAP citations" ], "doNotPrioritize": [ "Publishing many near-duplicate GEO pages for every prompt variation", "Changing homepage title tags daily based on same-day AI answers", "Buying low-quality exact-match backlinks or reciprocal link schemes", "Treating llms.txt as a Google ranking factor", "Adding schema that does not match visible page content" ], "weeklyOperatingLoop": [ "Run Gemini recovery prompts for Shopify agencies UK and Shopify agencies London; log whether StoreBuilt is mentioned, cited, and framed accurately.", "Send up to 10 listicle/list outreach emails/day using /resources/listicle-inclusion-kit/ and /resources/partner-citation-kit/.", "Ship or schedule 1–2 YouTube videos from /resources/videos/ briefs with entity-clear narration", "Refresh 21 AEO URLs/week (3/day) with answer-first + conversational Q&A blocks using storebuilt-aeo-content-refresh-sop.md", "Run geo-measurement-prompts.json across ChatGPT, Perplexity, Copilot, Gemini, Google AI Mode/Overviews", "Log Ahrefs AI Responses by platform — do not panic-rewrite titles on same-day dips", "Touch-2 follow-ups on prior week's listicle pitches", "Record new live listicle URLs and referring domains" ] }